But it has to be done appropriately and tastefully. There’s nothing worse than seeing someone who lets it all hang out. Having your legs, cleavage and midriff on show is a real no-no as it looks tarty.

Someone like Kate Garraway isn’t afraid to take risks but I can’t help thinking she looks better with more on, while Nigella Lawson is so alluring that she hardly needs to show off her assets – they’re pretty obvious anyway so a slightly more demure look does her no harm at all.

Of course one can go a little too far. Emily Maitlis has clearly learnt to her cost that when you step away from the news desk, you better make sure everything is, well, in its place. 

One thing I’ve learnt is that if you want to achieve the best possible cleavage you need to invest in a great support bra which will give you nice, pert breasts that will keep them where they’re meant to be. Good underwear is the secret to making outerwear look good. 

Do this and chances are you’ll receive as many admiring glances as Lorraine did.